LE COQ SPORTIF × Sneakerbox TLV, designed by Sagie Maya. Three footwear collaborations developed through stories, materials and cultural references.
ROLE
Creative Direction / Art Direction / Footwear Design / Graphic Design / Campaign Concept
01 — R800 HUMMUS
My first collaboration with Le Coq Sportif reimagined the R800 through one of the most familiar parts of local food culture: hummus. The shoe combines warm, earthy tones inspired by the dish and its ingredients, bringing a distinctly local story to the French running silhouette.
02 — R800 SHERUT
My second collaboration with Le Coq Sportif drew inspiration from the sherut — Israel’s shared taxi and a familiar part of everyday local life. Eastern patterns, rich colors and contrasting materials transform the R800 into a tribute to the visual language of public transportation and the people, movement and culture surrounding it.
Photography: Amit Re’em
03 — R800 KILIM
My third collaboration with Le Coq Sportif celebrated Sneakerbox’s tenth anniversary. Inspired by the kilim rug that became a familiar part of the store, the R800 combines earthy colors, layered materials and traditional patterns — turning a piece of Sneakerbox’s identity into a shoe.
Photography: Amit Re’em