A young woman wearing sunglasses and a dark jacket.

My second collaboration with Le Coq Sportif drew inspiration from the sherut—Israel’s shared taxi and a familiar part of everyday local life. Eastern patterns, rich colors and contrasting materials transform the R800 into a tribute to the visual language of public transportation and the people, movement and culture surrounding it.

Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways
Aerial view of marshland with winding waterways

Creative Director & Designer

Sagie Maya

Photography

Amit Re'em