Two Sneakerbox TLV pop-ups created in collaboration with AaLibrary, with creative direction by Sagie Maya. Each activation transformed a shoe into a complete physical experience through spatial design, graphic identity and community.

ROLE
Creative Direction / Art Direction / Space Design / Graphic Design / Campaign Concept

01 — CROCS POLLEX BY SALEHE BEMBURY

Ahead of the black colorway of the Crocs Pollex perhaps the most anticipated of all, we built a concept pop-up on the edge of Jaffa. Taking inspiration from Salehe’s connection to nature, the retail space became a Japanese zen garden: decades-old bonsai, large rocks, gravel and moss, with a single uncovered path guiding visitors through. On the eve of the launch, fifteen influencers and close friends of Sneakerbox joined a Kokedama workshop which caught Salehe’s own eye and was shared by him.

Creative Direction, Art Direction, Space Design and Graphic Design:
Sagie Maya Together with AaLibrary
Video: Nadav Doov
Music: Yuval Mayor Meiri
For Sneakerbox TLV

02 — BLANC, AIR FORCE 1

The 40th anniversary of the Nike Air Force 1 inspired a pop-up with AaLibrary built around the idea of the white canvas. Staged in an industrial warehouse in south Tel Aviv, the space drew on basketball, hip-hop and street style court markings painted across the floor and an installation of white basketballs replacing the centre circle. A textile dyeing workshop ran on the opening evening, and the final night closed with a performance by Shae, DJ Set by Mayor and surprise guest Fass.

Pop Up With Nike
Creative Direction, Art Direction, Space Design and Graphic Design:
Sagie Maya Together with AaLibrary
For Sneakerbox TLV