AHEAD OF THE BLACK COLORWAY OF THE CROCS POLLEX, WE BUILT A CONCEPT POP-UP ON THE EDGE OF JAFFA INSPIRED BY SALEHE'S CONNECTION TO NATURE.
CROCS POLLEX BY SALEHE BEMBURY
Ahead of the black colorway of the Crocs Pollex — perhaps the most anticipated of all, we built a concept pop-up on the edge of Jaffa. Taking inspiration from Salehe’s connection to nature, the retail space became a Japanese zen garden: decades-old bonsai, large rocks, gravel and moss, with a single uncovered path guiding visitors through. On the eve of the launch, fifteen influencers and close friends of Sneakerbox joined a Kokedama workshop which caught Salehe’s own eye and was shared by him.










Creative Direction, Art Direction, Space Design and Graphic Design: Sagie Maya Together with AaLibrary · Video: Nadav Doov · Music: Yuval Mayor Meiri · For Sneakerbox TLV